In celebration of International Women’s Day, WIFA launches the most significant global advocacy campaign for women in fitness worldwide- #womenhelpingwomenww 

WIFA (The Association for Women in Fitness and Wellness) and partners are launching the #womenhelpingwomenww campaign on International Women’s Day to celebrate the women working in the fitness sector. WIFA exists for women to champion one another to achieve our ultimate potential so that, together, we can create a diverse and inclusive future for our Industry.  

#womenhelpingwomenww - A BIG Gift and A BIG Impact

Our 2022 International Women’s Day Partners are getting six-month WIFA memberships to GIFT to the women in their companies’ networks AND the opportunity to participate in our Gender Diversity Survey (in partnership with SportAlliance.)

There are many global studies and statistics about women in the workforce.  

We don’t have many specifics to go on in the fitness industry.  WIFA has partnered with SportAlliance to continue this discussion and get a global perspective on gender equity in the fitness sector. Our survey on Gender Diversity is currently being distributed worldwide. The results will be presented in Cologne at the European Health and Fitness Forum on April 6, 2022. Our intention is to build on this report and develop further programmes, training and initiatives that will help encourage more women into leadership positions in the fitness sector..

“This will be our biggest International Women’s Day Campaign ever, and it’s made possible by the commitment of our partners worldwide. We will be reaching hundreds of thousands of women working in the fitness sector. Women helping women is what WIFA is all about, and when women rise, the world rises. Our mission and actions are behind those words every day, and we reaffirm them as we celebrate International Women’s Day.” says Lindsey Rainwater, Founder and CEO of WIFA

WIFA has teamed up with partners all over the world to launch the #womenhelpingwomenww campaign on March 8, 2022, including: Les Mills International, Matrix, Precision Nutrition, Sport Alliance, The American Council on Exercise, Trib3, Escape Fitness, BootCamp Challenge, Basic-Fit, Myzone, Miles Nadal JCC, Title Boxing Club, YMCA Dallas, Fitness Ambassadors, Movati Athletic, Fit Bodies, Struct Club, CleverFit, Urban Sports Clubs, Mindbody, Gympass, Orange Theory Fitness, ANIF, Madison Technical College, Muscle Mixes, Hot Booty Ballet, FitX, ClassX, Easy Fitness, VIVI Rocks, IQ Body, Anytime Fitness, Joint Dynamics and Healthworks Fitness, Activate Fitness Conferences, Think Yourself Academy, Brick Bodies and FLOE Fit.

 It’s not too late to join! Sign your company up here. To support WIFA, donate here. For more information, email askwifa@womeninfitness.org.

WIFA Members, proudly show your affiliation!

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At WIFA we believe that success comes by collaboration. This past year more than any other year, the milestones we have achieved are truly because of the collaboration of our partners and members. Their generous support allowed WIFA to have a team in place that up leveled the entire member experience. Thank you, and thank you to the ambassador team, the board of directors and all the countless hours of volunteer work that goes into WIFA, it makes this work possible. Our WIFA HQ team is so very grateful to all the community support that makes our work a reality. 

Reflecting on 2021 as it comes to a calendar end, I am especially proud of our members' success. When I read your stories, see your faces on speaking event promotions, and watch the LinkedIn announcements sharing your new jobs, it confirms why we exist. I have a folder called “inspiration” in my iphoto, dozens of screenshots of your brilliant work and notes to me, that what we do for women in fitness matters infinitely to our collective success, you keep me going on the hardest days.

It is important before we forge into another calendar year of goal setting and achievement that we pause to acknowledge what we have accomplished this year and honor where we started and where we ended.

It is not lost on me that without you, we would not exist, you are the momentum that keeps us moving.

With love and appreciation,

Lindsey Rainwater



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[2 August, 2021] Myzone is proudly teaming up with the Women in Fitness Association (WIFA) for its Run the World campaign this October, helping to empower women in the fitness industry and raise money for charity.

Run the World is a virtual race taking place twice a year, powered by WIFA. This October, anyone can get involved to move and fundraise, with all the fundraiser proceeds from participants going straight to the Breast Cancer Research Foundation. Click here to take part!

“The first step as part of a much bigger relationship with WIFA, Run the World will bring global communities together and enable more people to monitor their experiences for an even greater sense of achievement,” explains David Stalker, CEO of Myzone EMEA. “Using Myzone devices means that the combined effort of all participants will drive further interaction, engagement and awareness for every race participant and sponsor.

“The fact that all the effort involved brings benefit for the Breast Cancer Research Foundation is something we’re all incredibly passionate about supporting. I’d also like to congratulate my colleague Rachel Young on her new role as a WIFA global ambassador. I look forward to working together in empowering people around the world.”

With support, equality and inclusion at the core of what WIFA does, Myzone is proud to support its members’ professional growth and help build the community through movement.

“WIFA is very enthusiastic about our collaboration with Myzone,” says Lindsey Rainwater WIFA Founder and CEO. “As a fitness industry organizational leader, we appreciate their willingness to step forward to support women in fitness by helping WIFA grow our global community.”

Created to champion one another through support and collaboration, WIFA was founded on highlighting any women’s ability to achieve her ultimate potential.

“Networking is our superpower here at WIFA,” explains Jennifer M. Halsall, chief operating officer and co-creator of WIFA L.E.A.D. “We’re here to connect empowered people across the world. Only good things come when we unite towards a common goal and create power, solidarity and a spirit of togetherness.”

“We are still looking for additional sponsors and partners to help make this race BIG. This is a call to action for anyone our sector who wants to support WIFA, Breast Cancer Research. Donations are great, but we also want participation, get a team together, get your whole company onboard. The more participation we have the bigger the impact! If anyone is inspired to join as a partner, please email me: jennifer@womeninfitness.org.”

About Run the World October.

Run the World is a virtual race that takes place twice a year in April and October. It’s powered by the Women in Fitness Association (WIFA) the Run the World race unites our strong community in movement around the world. Anyone can participate. WIFA members LOVE Run the World, but just as many non-members participate as well.

If you’d like to take part this October, visit https://www.wifa.org/events-overview

About Myzone.

Myzone is a unique wearable fitness brand that rewards effort rather than ability, motivating its users to feel good about exercise and work harder. Myzone uses inclusive, game-based mechanics and social elements to build communities together on the Myzone app. Myzone creates personalised zones for each user, based on their maximum heart-rate, which means anyone can compete together on a level playing field.

Myzone develops accurate wearable technology, to provide engaging and motivational experiences, which support behaviour change to make exercise habits stick. Myzone is used by 1.8 million people and already represented in over 7500 facilities in 84 countries.

The most accurate calorie cruncher on the market – the chest strap boasts a heart rate accuracy of 99.4% ECG and the wrist watch a 95% PPG accuracy and in conjunction with personal body metrics, it ensures calorie-burning calculations are supremely accurate and personal to individuals in your community.

It praises like a PT – Unlike other activity monitors Myzone rewards effort not fitness, motivating everyone to work harder. Myzone recognises everyone is different, so it creates a handicap for every user, based on their maximum heart-rate, which effectively means members can compete with anyone on a level playing field.

It’s a multiplayer game – Myzone is massively addictive, challenging and motivating. Use the app to create competitions with friends or plot your progress on the leader board as Myzone turns effort into points, and then equates them to the World Health Organization’s guidelines for physical activity.

It’s Facebook for physical activity – Myzone has its own social media network. Use it to follow friends, analyse workouts, then ‘like’ or comment on their efforts to stay connected - whether you are competitive or love collecting those likes to keep you moving. Together we are stronger, with the unbeatable connected experience.

PR contacts

Ben Hackney-Williams, head of content

Phone: +44 (0)7708 522563

Email: ben.hackney@myzone.org

Group email: marketing@myzone.org

#MYZONEmoves

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 If your company or organization would like to sponsor this event please reach out to morgan@womeninfitness.org.

Origonally posted on the ACE Website,

The Women In Fitness Association (WIFA) recently celebrated its fourth anniversary and launched the WIFA Growth Grant, a program in partnership with ACE that will award a limited number of 1-year WIFA membership grants.

Hear from Lindsey Rainwater, Founder and Chief Executive Officer of WIFA, about her journey in the fitness industry, how WIFA came to be, and what excites her about the future.

ACE: How did you get involved in the fitness industry?

Lindsey Rainwater (LR): I have been part of the fitness industry since I was six years old. I grew up figure skating, and as a child athlete I spent hours every day focused on my sport. From early on, I learned to balance weight training, aerobic training and on ice training, and I know that it helped shape who I am today. After high school graduation, I worked at an all-women's Health Club in college. Then I began working at local YMCAs, and from there I became involved working with education companies in the industry.

ACE: What inspired you to create WIFA?

LR: I founded WIFA because of my own desire to have a female mentor and to create a safe place for women to come together to help each other in the fitness industry. Up until that point in my career, my mentors had been predominantly men. I was about to become a mother, and had questions, ideas and inspiration that I wanted to share with other women. I would often go to industry women networking events and enjoy the experience but wished that it kept going and, that there was a place we gathered between events.

ACE: What is the mission of WIFA?

LR: I have been an ACE partner for over three years. The level of mentorship, support and collaboration ACE has provided for WIFA, as well as me personally, has made a difference to WIFA to be able to fulfill our mission to champion women to achieve our ultimate potential so that together, we can create a diverse and inclusive future for our industry.

ACE: Do you have any WIFA member success stories to share?

LR: There are SO many to choose from, and one of my favorites is Maike’s story of overcoming her fear of public speaking, she shared her experience here:

Maike Kumstel speaking at the American Health and Fitness Forum, FIBO USA 2019.

ACE: What are you looking forward to in the future?

LR: With the COVID-19 pandemic, it has been truly a whacky 18 months for the whole world! Especially in the fitness industry. So many folks transitioned from working out at a health club to at home and some back to their club, or possibly stayed home. This is also true for the fitness professional: some people began teaching online from home, while others were waiting for their club to reopen. As a result of these shifts, there are now MORE opportunities to get physically active; consumers can engage now engaged in online opportunities, in-person sessions or a blend of both! Similarly, fitness professionals now have MORE options to engage potential and existing clients.

To me the opportunity to get more people moving and more often is a massive opportunity because of how much more accessible fitness is to those that want to find it! In addition to more options online and in-person, previous barriers and obstacles to physical activity are being removed. For example, if you have an Apple device, now fitness is baked into your phone via the Apple Fitness+ app, whereas before an additional download was needed to access fitness. That one example is one of copious amounts of options available to the consumer to be able to get active. So what am I looking forward to? The largest potential surge in a more active world than we have ever seen!

ACE does not endorse any products mentioned in this article. Published on the ACE blog